1) I’m a young off-campus rural college student
who studies online. I also exercise primarily at home as transportation and choice of fitness
centers is limited for me. I am analytical in nature, I see situations from
many angles and play devil’s advocate. I am good at describing the biomechanics
of bodyweight exercises, proper form, and the like from studying calisthenics
as an interest in my free time. My aspiration is to see more people exercise
and realize that they can make a positive change in their health without having
large chunks of time or access to a gym. This business could give me an
opportunity to fulfill my aspiration and give me a sense of accomplishment if I
am able to reach out and truly make an impact on someone’s life.
2) The product/service would be a plyometric jump
box that bundles with the most common home exercise apparatus as well as a
handout with exercise demonstrations in both figure form and video form. The
jump box can store everything in a compact manner. Virtual personal coaching
and access to an online portal with more content (e.g. more exercises, forum
for discussion, etc.) can be purchased separately as a monthly subscription.
3) All of my customers would prefer working out
at home rather than at a gym, but maybe for different reasons (e.g. busyness in
schedule, work hours, privacy, transportation, membership cost). They need a
push in the right direction to get started, but they do not need physical
one-on-one guidance or motivation to exercise. All of the current information
on the Internet about exercising and health overwhelms them and they need a
centralized source of information that they can trust. The figure
demonstrations are good but a substantial amount of value would come from the
online resources, so customers would be able to use the Internet and have
confidence in the information we present online (contrastly, some may not trust
online resources even if verified, would rather be somewhere
physical). Also, the bundling and compartments with the product
would help save space for those who live in apartments or other small housing
units. The box and the apparatus would also have matching designs, making it
more visually appealing compared to buying everything separately (with
different designs/colors).
4) Customers will pay money for the bundling as
it makes shopping easier and cheaper than buying everything separately, perhaps
at different times. As aforementioned, customers can buy it for the form factor
benefits as well. Some prefer home exercising for a sense of privacy. Some have
busy schedules that don’t allow them to workout for say, an hour. Maybe their
shift doesn’t allow them to go to the gym because when they are free, the gym
is closed. Perhaps they simply don’t see the benefit of paying x dollars a
month for a gym membership. My figures/videos would be easy to understand for
people to learn how to do certain exercises; the virtual personal coaching, discussion
board, and extra videos would further enhance the product and would be much
cheaper than if one were to go for a personal coaching session in a gym. Additionally,
with the correct marketing, people would buy-in to my vision and product and
relate to my personal experiences.
5) I have had personal experience with having
information overload about exercising as well as not having
transportation/access to a gym since I am a rural citizen without steady access
to a car. I’ve been confused with the dogma of fad diets, new gadgets, new
research, and so on. I aim to make things simple for people to comprehend by focusing
on the underlying principles of fitness. I’m not someone who’s trying to
emulate what the issues are and trying to capitalize on others’ problems, I am
a personification of those issues. In reality, I decided to first think about
this as a solution for myself. My passion for helping others to start
exercising and my knowledge about bodyweight exercises can also a good selling
point since I’ve started my fitness journey from the ground up. I’m not trying
to simply capitalize on an available opportunity because the fitness industry
is growing or the home exercise industry is growing, I want to provide a
solution for myself and others and hopefully I would be able to get that
message across rather than trying to get money.
I believe that these
elements generally fit together, though I will admit that I do not have any
knowledge about any of the physical characteristics of the product or service.
I would need a lot of people on my team that would know how to create the
product (if even viable), create a website, know supply chain, etc. What I
bring to the problem is simply the vision and my direct experience with this
problem to sympathize to those that have a similar problem to me.
Feedback memo: the two
main points I took away from my feedback on my last idea napkin were about
personal experiences and marketing. The bold sentences are additions in this
idea napkin. I focused more on using my personal experiences as a selling point
and I recognized that as a potential reason that someone would purchase from
me, since they could relate more to an individual rather than a company.
