Assignment 10 - Elevator Pitch 1

Hello everyone,

Here is my elevator pitch:

The video is unlisted so make sure to bookmark this blog post in case you need to come back to it at a later time.

Thank you for your feedback and I hope to improve upon it as the semester progresses!

Assignment 9

Who is outside of the boundary: people who travel for work to a city that is closer to a gym (unless they prefer working out at home or are too tired after work to workout). People who are unable to do bodyweight exercises (particularly for compound exercises such as pushups or squats) due to injury or disability. Those people would go to a physical therapist to explore options or do more isolated exercises. People who do extensive physical labor for work may not be as inclined to workout in order to prevent over-exertion/injury. People who would rather have a personal trainer/friend come to their home.

What: People who need guidance to learn about exercising and who can learn from figure/video demonstrations are different than people who prefer having someone physically there to demonstrate exercises, help to observe form, modify exercises, or help build confidence. Some people who want to exercise at home want weight racks to simulate dumbbell/barbell movement patterns that they would do at the gym, but others do it for cardio and bodyweight mastery.

Why: Insiders need guidance but are motivated or can self-motivate themselves. Outsiders would need one-on-one physical guidance due to injury/disability or because they don’t get motivated working out by themselves. Also, outsiders may have a perspective of doing exercises similar to the gym because they believe those exercises are superior or because of peer pressure (i.e. doing bench press is more “masculine” than doing pushups). Insiders would mainly be doing bodyweight exercises or light resistance exercises with my product/service to get more fit and start their fitness journey w/o pressure from other social influences.

Inside the boundary	Outside the boundary
Who is in: People w/limited transportation, in isolated areas, perhaps preferably in rural/suburban areas People who prefer working out at home People with busier schedules that can’t/don’t want to go out of their way to workout at a facility People who simply need guidance on how to start/continue exercising	Who is not: People who drive to work where work is close to a gym People who are injured/disabled (depending on their capabilities) People who can’t self-motivate themselves, who need one-on-one support People who prefer dumbbell/barbell movements People who do physical labor for work and who are wary of over-exertion
What the need is: I can’t/don’t want to go to the gym, but I still want to exercise. I don’t know where to start, but once I get on track, I can stay on track.	What the need is not: I want to exercise but at the gym. I want to exercise but I need physical guidance/support to exercise. A desire to pursue a training regimen with heavy weights
Why the need exists: Lack of information/knowledge Lack of infrastructure Lack of time	Alternative explanations: Info/knowledge or ability to learn is there, but there’s just no desire to exercise. Lack of infrastructure maybe near home, but there are opportunities of travel/commute where one could go to a facility. “Lack of time” is simply not adjusting priorities correct to make sure you get enough exercise.

Assignment 8

Problem: Students living on- or off-campus with limited access to a gym, people who live in rural areas with no gyms nearby, and people who don't have transportation options to a gym all may not exercise regularly, (especially for strengthening their muscles). Additionally, trying to get started can be the hardest step since there's mountains of information to search or maybe the person doesn't have access to the Internet to research at all.

Solution: A step-up or plyometric jump box that bundles with the most common home exercise apparatus to get started. The step-up/jump box would able to store everything in a compact manner, especially important for those with limited space. A guide with exercises and figures would be included as well, perhaps even with video links to a playlist for exercise demonstrations. Another form of income could be personal coaching through the Internet with a subscription model with different tiers of service.

Assignment 7

Opportunity: College students who live off-campus and who don’t have a consistent means of transportation to go on-campus to a gym may not be getting their recommended amount of exercise because of lack of transportation. Additionally, there are people that live in a more isolated area where there are no or limited choice of gyms or people who want to exercise but don’t have a mode of transportation to go to a facility to train. The opportunity would be to provide a product/service for home exercising.

-        Who: College students, rural citizens, people without cars/buses/other modes of transportation who don’t exercise enough/want to exercise more.

-        What: They are unable to easily find time, transportation, or the opportunity to go to a facility to exercise.

-        Why: Limited transportation options due to bus schedule, relatively high expenses for a car/scooter, low density of city/town so no training facilities nearby. People aren’t knowledgeable about home exercises, don’t have the time or desire to scour through the Internet to learn. 

I am putting the summary here rather than after all the interviews.

-        Testing the who: On-campus students may have this need, depending on their proximity to a gym and their personal preferences on working out in a gym. Some enjoy privacy, some enjoy a livelier environment.

-        Testing the what: Some split up their time to have a big chunk for a workout (e.g. an hour) and some would rather do multiple shorter sessions throughout the day. The former would have a harder time accommodating their schedule if they want a larger chunk of time. Some think that exercising drains more out of you than what you get out (which for those who exercise know that that’s not always the case). There’s a lot of information on the internet to search through which can intimidate those just starting on their fitness journey. Some people can tag along with friends to go to the gym even if they are off-campus with no transportation, in fact some people also enjoy working out with friends as more of a social thing rather than for reaching a workout goal per se.

-        Testing the why: Some consider walking an exercise which is definitely true, but I was thinking more about toning/strengthening exercises rather than simple cardio. Those with the former mentality don’t see why to do more so my opportunity becomes null. Depending on location, traveling from out-of-campus to a gym could be a long bus ride with multiple routes. Some don’t mind the long commutes, some do.

Additionally, those who prefer structure would benefit from the product/service that I'm thinking of. Those who "do what feels good" wouldn't as much. 

Male student living on-campus

Do you currently regularly exercise? If you consider walking around everywhere exercise, then yes! Haha.

Have you gone to any of the gyms on-campus? Rarely. I don’t enjoy the feeling of working out around other people. I’ve definitely thought of it though since my housing is close to one of them.

Have you ever done exercises at home? Sometimes when I have that inner fire to do some pushups or other simple exercises, but usually no. I think I’m healthy enough from walking and eating decently.

Do you feel you have enough time to consistently exercise other than walking? Not really, but honestly, I’m sure I could make short periods of time to do something. Working, studying hard, and then becoming more tired from exercising seems too much in my head.

Whenever you do get motivated to exercise, how do you find what to do? Do you do any research beforehand or do you just “go with the flow?” I go with the flow, I exercise just to get blood moving rather than to actually change my body composition or anything like that. I know enough exercises to just jump into something.

Female student, off-campus living in an apartment

Do you own a car or scooter to get on-campus from your apt? I do not, I go by bus.

Do you currently regularly exercise? I walk or run outside several times a week. I do other things occasionally.

Have you used the gyms on-campus? I would more if my classes were closer to one! Sometimes my roommate takes me by car when the free time in our schedules tie in well.

Have you thought about going to a gym by bus from your apt? I haven’t, but I’d imagine that it’d be a hassle.

How so? Possible multiple routes, waiting outside for the bus and getting drained from the heat.

Do you do any exercises at home, if so how you decide what exercises to do? Sometimes I follow workout videos from YouTube.

Do you think you will have enough time in the day to regularly exercise in the future? Things will definitely get busier, but I’ll make sure to do some form of exercise daily. I usually like to do an hour a day, but we’ll see.

Male student, living off-campus in a rural environment

Do you own a car to go on-campus? Yes, I own a car.

Do you currently regularly exercise? I do, whenever I go on-campus for class, I try to take advantage and go to the gyms as well.

Do you exercise at home on the days you don’t go on-campus? I do what I can, but I don’t know a lot about bodyweight exercises. I don’t want to spend a lot of money on equipment to try to do the same stuff I would at the gym.

Well, you could research online about exercises to do at home, no? Well, I don’t have internet at the house, and I don’t want to use up all my mobile data going on YouTube or other sites to research.

If you had internet or another resource with a workout program, would you consider primarily doing home exercises compared to going to the gym? I would certainly do more exercises at home, but I do enjoy the gym environment more. The noise, the music, the people, makes me feel stronger.

Do you feel that you have had enough time to exercise regularly? Depends on the week, during exam week, I don’t really workout much at the gyms. I don’t have a job or internship yet so I have more free time than others.

Female, on-campus student

Do you currently regularly exercise? I go to the gym when I can with my friends.

Do you ever go to the gym by yourself? No, we all get to motivate each other and also I feel more safe being with a group than by myself.

Well with the concern of safety, have you considered working out at home? Yes, and I do, but I like getting out of the house more.

It is far for you guys to go to the closest gym? It’s a few minute walk then a bus ride, perhaps too long for some. But for us, we use that time to chat and it doesn’t bother us.

Do you feel that you have had enough time to exercise regularly? In the past, yes, but we’re slowing getting busier and busier with experience, harder classes, and other responsibilities.

Do you think you would work out at home then if you continue to get busier? Most likely, mainly do some stretches and low-intensity movements to unwind from all the stress.

Female UF Online student, off-campus

Do you currently regularly exercise? No not really, I have a pretty full schedule and the thought hasn’t crossed my mind.

Do you have gyms close to where you live? By car, perhaps 15-20 minutes but I don’t have my own car. I wouldn’t want to pay for a gym membership anyways.

Did you opt-in for the Optional Fee Package at UF? (This allows UF Online students to use the gyms on-campus if they do go on-campus). No, I did not, I don’t go on-campus.

Have you considered exercising at home? I have, but there’s so much information about health and exercise out there and it’s hard to know which track to follow.

With proper guidance and equipment, do you see yourself exercising at home? Yes, I do, maybe in the early morning or in the evening when I can.

Assignment 6

1)     Climate Change is Causing More Natural Disasters

a)      The Balance is a financial advice and news website. This is a page on some economic trends to expect. https://www.thebalance.com/top-usa-future-economic-trends-3305666

b)     Natural disasters require lots of coordination between people and tools to combat the disaster.

c)      I think the prototypical customer would be emergency management departments in local, state, and federal government.

d)     I think the opportunity is relatively easy to exploit, you just need to have good timing with the natural disaster for people to buy the product. However, perhaps the gov’t would rather stick with one manufacturer of product and maintain a long-term relationship.

e)     I saw this opportunity actually from a previous discussion with a friend who has an internship in emergency management. I was helping him brainstorm with ideas for an assignment in a different class, and I mentioned B2B for emergency management. I have been trying to expand my horizon from B2C solution to B2B as well.

2)     Interest Rates Have Leveled Off

a)      The Balance is a financial advice and news website. This is a page on some economic trends to expect. https://www.thebalance.com/top-usa-future-economic-trends-3305666

b)     Costs of loans have stabilized. There could be an opportunity for businesses/banks to provide/advertise more loans since consumers would feel at ease going into a loan right now (or with factual evidence, consumers could be reassured about how interest rates are working currently).

c)      Not entirely sure how to describe this, but businesses may be the “customer” of the idea to provide loans even though technically the ultimate consumer is the customer of the business purchasing the loan.

d)     The opportunity would be relatively easy to exploit, as it’s just about advertising and reassurance/informing customers.

e)     I can’t think of a clear reason why I thought of this opportunity. Maybe there was a little influence from my Business Finance class!

3)     Trump Administration Plans to Ban Flavored E-Cigarettes

a)      This is an article from the New York Times. https://www.nytimes.com/2019/09/11/health/trump-vaping.html

b)     If flavored e-cigarettes are banned, then the youth will find the next thing to get hooked on (unfortunately). If we use the same logic that the youth went towards vaping because of the available flavors, then maybe flavored water vapor with natural components that could be filled into the vape pods could attract customers while being healthier.

c)      Customers would generally be younger, casual vapers for flavor and not because of nicotine or trying to wean off traditional cigarettes.

d)     Opportunity seems simple enough, but I’m not sure about how the chemistry of the solution would work. I’ll give it a medium difficulty.

e)     I saw this opportunity because I have some people in my inner circle that do vape for flavor. I am worried about the dangers of vaping and hope that a more natural solution can perhaps satisfy the craving (if one doesn’t already exist).

4)     State price transparency reporting on drug pricing

a)      This came from an outlook on regulations in the life sciences industry from Deloitte, a multinational professional services network. https://www2.deloitte.com/us/en/pages/regulatory/articles/life-sciences-regulatory-outlook.html

b)     Transparency and additional reporting require a certain type of personnel to do that work. Firms that provide these services can find more customers if they focus on states with these policy changes.

c)      Customer would be firms in the life science industry that must make sure that their reporting is up to code.

d)     I think this opportunity is relatively easy to exploit, once you see the change in policy, you just make sure you make yourself known to the firms affected in the life science industry.

e)     I saw this opportunity because I knew that there were firms for auditing and reporting, so why not shift into drug pricing?

Assignment 5

• Marley, dog greeter at Ski World Orlando, could be dubbed ‘dangerous’ by Orange County after biting woman’s face
• https://www.orlandosentinel.com/news/orange-county/os-ne-marley-dog-bite-20190911-eur6vg367rbsvpdjuftfl7qilu-story.html
• Marley, a dog greeter at Ski World Orlando, bit a woman last month on her face and could be labeled as 'dangerous' under Orange County code. Many have rallied to Marley's defense on social media, referencing their experience with the dog at the store. Requirements for dangerous dogs are described in the story. A hearing will be scheduled by the enforcement operations team and Marley's classification will be "initially determined." Marley's owner was cited for "failure to control animal resulting in severe injury." There was a similar incident in 2013 as well. 
• The problem would be poor publicity.
• The owner has the problem because the publicity can affect business and his personal life. Consumers could also be indirectly impacted if the owner had to close shop or if management were to be changed at the store.
• Trump administration moves to ban flavoring to combat surge in underage vaping
• https://www.orlandosentinel.com/news/nationworld/ct-nw-trump-flavored-vaping-ban-20190911-dbgt3onmrvhjro2yitglrlvbmm-story.html
• There is a proposition in banning thousands of e-cigarette flavors to combat the recent surge in underage vaping. It will take several weeks to develop the restriction which will be subject to public input before taking effect. Health authorities are investigating breathing illnesses reported in people who have used e-cigarettes and other vaping devices. The call for the restriction/ban on flavors have increased among parents, politicians, and health advocates. Manufacturers of e-cigarettes argue that the e-cigarettes are intended to help smokers wean themselves off of traditional paper-and-tobacco cigarettes, which has little evidence. Other laws and legislation (and lack of/delay in legislating) in regard to tobacco and e-cigarette products are discussed. According to government surveys, more than 80% of underage teens who use e-cigarettes say they picked their product because it "comes in flavors that I like." 
• One problem is the delay in action from the federal government until now to combat the surge in underage vaping.
• The problem affects the underage vapers, parents, schools, and communities at large.
• Orlando Health surgeon, Bahamian native,visits Abaco Islands to help after Hurricane Dorian: 'The smell was one of death'
• https://www.orlandosentinel.com/news/os-ne-hurricane-dorian-orlando-health-doctor-in-bahamas-20190911-oxu5o3nyofdnbb4fybci7ki4vi-story.html
• Dr. Johnathan Higgins traveled to the Bahamas to provide basic supplies and his service. He noted the amount of destruction in the Bahamas, including hospitals and the airport. He also described some of the health issues that arise after a major storm. Bumps, bruises, fractures, as well as diarrheal disease, foodborne illness, and poorly-controlled chronic diseases are mentioned. Bahamians still have hope in light of their situation however.
• One problem is the increasing risk of diarrheal disease and food-borne illnesses because of poor sanitation.
• This would affect not only Bahamian citizens, but also whoever is providing relief with no access to sanitation (or if they eventually run out of sanitized equipment). 
• Universal's new hotel, others could put pinch on I-Drive's little guys
• https://www.orlandosentinel.com/business/tourism/os-bz-international-drive-hotels-compete-20190911-c5chxytu6fcjfhtewq6ublqm2u-story.html
• Business has been slowing down for the Days Inn by Wyndham Orlando on I-Drive due to the debut of a "value" hotel property from Universal (Surfside Inn & Suites), Hurricane Dorian and the resulting rush of cancellations, and the new announcement from Universal which states they are opening an even larger hotel on I-Drive in the spring. Larger companies that are building new hotels are leaving smaller hotels struggling. The number of potential guests for hotels are also dwindling; more hotels and less customers leads to tougher competition. 
• The problem is the increased competition from this new larger hotel.
• The problem affects all surrounding hotels, larger or smaller (but esp. smaller). If hotels close due to intense competition, it affects all of the employees. 
• Mixing politics and hurricane forecasting is not funny
• President Donald Trump incorrectly stated that Alabama could be hit by Hurricane Dorian. NWS Birmingham objected and NOAA supported Trump's statement hours after Commerce Secretary Wilbur Ross threatened to fire top NOAA employees. Trump continued to try to justify his reasoning. The hurricane forecasting was becoming politicized and there were tangles between NOAA and NWS. 
• The problem is the politicization of the forecasts. Integrity and objectivity is essential. 
• The public suffers because they aren't as confident in hurricane forecasts. citizens of vulnerable states to the storm suffer because they need to know what course of action to take and need the facts. State and local emergency officials also depend on forecasts to make preparations and issue evacuation orders.  

Assignment 4

Beginning point: I have a supposition that an opportunity exists.

Describe your belief: The unmet need is that people buy or own several home exercise apparatus but there isn’t a sleek, compact, and organized way to store them. The people that would have the need are those that exercise or who are thinking about exercising at home and enjoy a tidy/pleasant looking environment.

Currently, people generally purchase apparatus as needed rather than in a bundle. They leave them in a box, basket, drawer, closet or maybe they have a shelving unit that takes up more space. The need has always existed, but maybe people don’t think of a better solution for compactness/continuity or think the benefits don’t justify the potential costs. I was thinking about a step-up or plyometric box that had compartments to fit some of the most common apparatus in (e.g. pushup handles, medicine ball, etc.).

There could be a step-up/plyometric box that has all the apparatus included as a bundle for the new home exercisers. Everything would match; therefore, one wouldn’t have to take multiple trips to purchase each apparatus as needed, and the continuity of brand/color would be more visually appealing. Or there could one that simply has empty compartments for those that already own exercise apparatus to put their stuff in. I am about 30% sure that this opportunity exists.

Mid-twenties male.

-        Do you consider yourself an organized or neat person? I do not consider myself organized or neat in any sort or fashion.

-        Do you own any exercise apparatus (e.g. pushup handles, medicine ball, etc.)? I have a few items; pushup handles, pullup bar, medicine balls, and dumbbells.

-        Do you have all of your apparatus from the same company? What color(s) do your apparatus have? No, they are not from the same company. They are black, white, and red.

-        Did you intentionally color coordinate your equipment? I didn’t intentionally color coordinate, I just picked whatever I like that was available that was the best value.

-        Do you care about having your apparatus from the same brand or with similar color? Not for workout equipment, maybe for other things such as tools or gaming equipment. Only for technical things or things that I really care about. I’m more of a functional over form person.

-        How/where do you currently store your apparatus? In the closet.

-        Are you satisfied with your solution? Do you feel that there could be a better way to organize your stuff? I’m satisfied with my current solution. Everything has its own spot, it’s not just thrown in there for the most part.

-        If there were a better way to organize your apparatus, would you consider evaluating or purchasing the product? In my current situation and with the amount of space I have, I have everything I want assorted accordingly. But in a different circumstance (e.g. more stuff in the same amount of space OR same amount of stuff in less space), I would be interested if it were necessary. I’m a fan of compartmentalizing, grouping things together rather than every single item having its own place.

-        You said you’re a fan of compartmentalizing. In the right circumstance, would you be interested in a plyometric jump box that was bundled with the most common apparatus and had compartments to store all of your apparatus in a more compact fashion? I’m not interested or disinterested, I would purchase it if the circumstance requires it and I deem it 100% necessary. I wouldn’t go out of my way to purchase just to maybe have a better option for organization. However, peer pressure and rave reviews from friends may make the product seem more “necessary” even if I don’t require it, but the product would be proven to work making it not so much of a risk.

I would purchase the plyometric box bundled with the apparatus if I didn’t have any prior apparatus. I see the value differently there.

Reflection: Key takeaway: my idea would probably be best suited as a bundle for a new home exerciser rather than having a product with hollow compartments. People may already have organizations of things that they are keen to, and they don’t want to mess up the organization that they already have. There can also be a learning curve from where you used to put something and if you put it somewhere else, which I’m sure most of us can relate to. Being organized/neat can have a different meaning between different people. I consider this person to be organized, but he didn’t consider himself to be. Word of mouth would also be very important, esp. with social media and with a direct-to-consumer business model.

University senior, female.

-        Do you consider yourself an organized or neat person? Sometimes. Usually more for responsibilities like school. Not so much for personal.

-        Do you own any exercise apparatus (e.g. pushup handles, medicine ball, etc.)? Currently, only a few dumbbells, which is located in the laundry room. I want to buy more if I have the money when I move out on my own.

-        Did you purchase the dumbbells yourself or did someone else? My father did.

-        In the future, when you expect to purchase more apparatus when you move out, do you think you’ll purchase them from the same company and with similar colors to color-coordinate, or will you simply go for whatever’s cheapest? Probably the former.

-        Where do you think you would store those apparatus? If I can afford it, I'd really like to have a small gym room. If not, maybe in the corner of the bedroom or a little corner dedicated to it.

-        Would you care about the arrangement of the stored apparatus? I.e. would you take care to organize them in a certain fashion or would you pile them up or throw them somewhere and just dig through them later for whatever you needed? Organized. I don’t think I’d enjoy picking out every weight to get to that one thing at the bottom and have to put everything back.

-        Assuming that you don’t have any prior exercise apparatus when moving, would you consider evaluating and/or purchasing a step-up or plyometric jump box that bundled with common exercise apparatus? The step-up or jump box would have storage compartments to store all of the included apparatus. Yeah, sure. Especially if it came cheaper bundled and I was on a budget.

-        Would there a difference in your answer for the last question depending on whether you had the whole gym room or just a corner available? (e.g. maybe with the full room, you wouldn’t feel the need to have such a compact unit, but with only a corner, you would.) Depends probably. If it was cheaper than buying all the common things individually, I'd still probably get it just for the items rather than the purpose of compact storage. If I didn’t have much room, I'd more likely buy it. If it's more expensive than buying all the items individually and I'd have a whole gym room, then I probably won’t.

Reflection: Some people may prefer purchasing the product for price rather than functionality. This person is a college student so maybe college students could be considered a demographic that would focus more on price. The product could be marketed more as a compact storage unit or as a cheaper bundle that includes everything (color-coordination would just be an extra benefit) depending on the demographic.

Male college freshman.

-        Do you consider yourself an organized or neat person? I consider myself to be a little more organized than most, but I am a slob at times.

-        Do you own any exercise apparatus (e.g. pushup handles, medicine ball, etc.)? I do not have any exercise equipment mostly because it’s very expensive. Going to a gym is worth it. By going to the gym, you have access to a wide variety of equipment that can benefit you more.

-        Do you go to a university gym or an independent gym somewhere else? Maybe both? I prefer going to a gym outside of the university because it has a better environment.

-        What’s wrong with the environment at the university gym? What does the independent gym do better than the university gym? The university gym is too laid back with very few people there (at least when I go). It’s too quiet and there aren’t machines that I want to use. The gym I mainly go to has a ton of people that are filled with energy to get bigger or stronger. The workers are friendly and know their stuff. It overall has better equipment and much better competition.

-        Would you say the gym is organized with their equipment? Do the people put back things where they’re supposed to go? In the one I go to, most of the time it’s neat. Everyone puts the weights back but sometimes it can get messy.

-        You said earlier that you didn’t exercise at home because of the cost of equipment. If cost wasn’t an issue, would you consider exercising at home or would you prefer going to the gym? That’s kind of tricky for me. If cost wasn’t an issue, I would definitely be working out at home but for me I would probably go to the gym once in a while. Working out alone can be boring and distracting. It really depends on what I would be feeling that day.

-        Would you stick with a similar form of training from the gym with barbell or dumbbell movements and just do them at home instead of at the gym or would you do other exercises such as bodyweight exercises with pushup bars, core sliders, bands, etc.? Me personally, I like sticking to the gym equipment as much as possible. I will only do bodyweight exercises if I have to.

     Reflection: Even though this person would not have been a prototypical customer since he doesn’t work out at home and he most likely values the gym more than working out at home due to current price comparisons, I still learned a lot from this interview and therefore including it. I learned that another market of my idea could be the gyms rather than just direct B2C. However, gyms have larger amount of space so maybe there’s less of a concern about using the gym’s space effectively. Also, the gym would have to have some sort of functional fitness area for the idea I have, it wouldn’t probably work for heavier dumbbells, just simple exercise apparatus such as pushup bars, core sliders, bands, etc.

Overall reflection: I expected to ask similar questions to all three interviewees, but I had to change the scopes of my questions accordingly to the answers they provided. I have expanded my supposition’s market potential to not include just home exercisers but to gyms as well. Also, I learned that even if people aren’t directly in the market you are looking for, talking with them could still provide valuable information or a different lens to look at something. I realized that perhaps my idea would be more marketable to women rather than men as men may generally have heavier weights at home and would simply simulate exercises they would do in the gym. Women may be a better target market for the step-up/plyometric box since they may do more bodyweight exercises, use more of the simpler exercise apparatus (e.g. core sliders, bands, etc.) and weights that aren’t as heavy such as light dumbbells and wrist/ankle weights.

Surprisingly, I would say that there is an increase in chance that the opportunity exists to 40%. This is because I expanded my horizon after doing these three interviews. I would definitely say that after this exercise, my opportunity is more accurate than when I started.

Additionally, I believe that It’s important to listen to customer feedback and be adaptable as an entrepreneur, but it is important to note that you won’t be able to please everyone unfortunately. One must adapt to new changes in the marketplace (e.g. the transition from analog technology to digital technology) but one shouldn’t constantly switch directions or consumers won’t know what the company’s goal/vision/mission is or what to expect. Perhaps a decent rule of thumb would be to focus on the feedback of the 20% of people that give you 80% of revenue.

Assignment 3

My brother is an entrepreneur though I haven’t thought about that until recently. He is a plumber in the Orlando area. I do not know the story of how he started his venture unfortunately, but I have seen him grow both financially and personally from his achievements. I am very proud of him and he is very happy and grateful of his situation in life. He posts pictures and quotes on social media about hard work, success, and the like. He has taught me a lot and I look up to him for his work ethic. I hope that he continues to grow and succeed, who knows, maybe he’ll actually get more work from the effects of Hurricane Dorian. Speaking of which, I hope everyone and their families stayed safe!

I am enrolled in ENT3003 because it is a required course in my program, it also seemed like a good course to pair to my Business Finance class this semester. I wasn’t sure what to expect since I do not see myself as someone who would create a business, but I am enjoying the lectures and assignments thoroughly thus far!