Venture: plyometric jump box bundled with common home
exercise apparatus. Virtual personal coaching, access to discussion boards, and
access to more videos are other potential revenue streams.
Resources:
-
My vision, perspective, and passion for
empowering individuals through bodyweight exercise.
o
V: I think it is certainly valuable. It’ll keep
me driven and also will align future employees to the impact we want to have.
o
R: I don’t think it’s rare. There are plenty who
have these characteristics.
o
I: If you don’t have it, you don’t have it. I
don’t think you can really fake a vision, perspective, and passion. Eventually,
your true colors will come out and you’ll get burned out from doing something
that is against your nature.
o
N: I think having the right mindset is almost
non-substitutable. I suppose one could simply do the “work” to be successful,
but that mindset is what will push you further to really relate to and help
others.
-
My personal characteristics such as perseverance
and a desire to learn.
o
V: Yes.
o
R: No.
o
I: Inimitable mostly. You can’t completely copy
my personality. You could have snippets, but not be a clone of me.
o
N: Non-substitutable. A person makes success,
not the business. You need someone with the right characteristics to push forward
to succeed.
-
My knowledge of bodyweight exercise and my
ability to teach others.
o
V: Yes.
o
R: No.
o
I: Yes.
o
N: Non-substitutable. One would need that
knowledge for the virtual personal coaching, discussion boards, and exercise
demonstration videos.
-
Access to UF’s resources (e.g. databases,
faculty/staff, student body, etc.)
o
V: Very valuable. People would be the greatest
assets to gather opinions and learn from others’ experience. Access to
databases from library, books, and the like are also valuable.
o
R: Certainly not rare. There are plenty of universities
and plenty of people who can take advantage of their resources.
o
I: It is imitable. Many other universities have
similar breadth of resources I assume.
o
N: It is substitutable. There are people that
are experts in the field that aren’t faculty/staff for UF and you could find
other people to get opinions from. You could pay for resources (e.g. access to
databases) and find books elsewhere.
-
My mother was a former sports program director.
She probably has great connections in the fitness industry and could help brainstorm
about ideas for the product.
o
V: Yes.
o
R: Yes. It’s not every day that a family member
had experience in the field you’re interested in.
o
I: Inimitable. No one has as close as a
relationship with my mother as I do.
o
N: Non-substitutable. My mother’s knowledge and
connections are vast, and our relationship isn’t substitutable either.
-
Ocala has a business incubator and entrepreneurial
talks every Wednesday (1 Million Cups). Those are resources for networking and
starting the path to creating the company.
o
V: Yes.
o
R: No. I’m sure many cities have resources for
small businesses. 1 Million Cups is national also.
o
I: Imitable. One could attend their equivalent
of these resources wherever they are.
o
N: Substitutable with other programs (whether
federal, state, or local).
-
There are opportunities for mentoring through
the SBDC and SCORE in my local area. There are also other workshops to learn.
o
V: Yes.
o
R: No.
o
I: Imitable.
o
N: Mentoring is not substitutable, that’s a
personal relationship. Workshops are substitutable with other forms of learning
(e.g. learning through YouTube or LinkedIn Learning), but the presenter and the
connections you make aren’t substitutable.
Even though there are only seven bullet points, I count “vision,
perspective, and passion” as multiple resources and there are various resources
at UF that I simply bundled together into one point. All of them had the same
conclusion, so that’s why I bundled them instead of separating them all out.
My top resource is my vision, perspective, and passion. It
is the most unique quality of myself. The person makes the company. One could
have snippets, such as a great perspective of the issue but no passion to act.
No one has the same experiences and outlook as me.
