Prototypical customer: Young college-aged female that has a
lot on her schedule but recognizes the importance of exercise and being healthy
in the other aspects of her life (e.g. emotional and mental health).
Hobbies: walking, being outside in nature. Participates in
clubs/organizations on-campus.
Occupation: most likely something is quite repetitive and inactive
so that she looks forward to exercising when she gets home! E.g. call center
agent, receptionist, cashier, etc.
Car: She wouldn’t have a car, or else they’d maybe have
transportation to go to the gym instead of exercise at home. Though if she did
have a car, it would be a compact car that has good gas mileage there are
conscious of their own health and the health of the world. A vibrant colored
car.
No children.
Favorite TV shows and books would be something that motivates
her to be a better version of themselves. (I’m not very knowledgeable in TV
shows, books, and the like so I can’t think of a specific example).
She knows she wants to exercise, but she gets caught up with
her current duties and paralysis by analysis when trying to start exercising.
Lives in an apartment with limited space and cares about the
appearance of the product for it to look sleek and fit in with her décor.
She pays attention what she eats to a reasonable degree. Not a calorie/macronutrients counter but generally sticks to a healthier option rather to an unhealthy one (e.g. grilled chicken vs breaded chicken).
I have many of the same qualities as the avatar except I'm a young male. I don't live in an apartment, and I don't suffer from paralysis by analysis. The rest is quite similar. I don't think it is a coincidence since my product was initially a solution to my own problem.
I have many of the same qualities as the avatar except I'm a young male. I don't live in an apartment, and I don't suffer from paralysis by analysis. The rest is quite similar. I don't think it is a coincidence since my product was initially a solution to my own problem.
Angel,
ReplyDeleteAfter reading your description of your typical customer, I got a good idea of the people you are trying to market your product to. On top of the paralysis by analysis, another reason she could want your product is because she doesn't have time to get to a gym or pay for one in her busy life. Another person who would like your product is the stay at home Mom, who could get a workout in while the kids are napping or at school.
Angel,
ReplyDeleteI agree that type of customer would be most ideal for your product. As your program is targeting someone, who does not have enough time to plan those aspect of their life, due to being very busy with other thing in your life. The fact the customer shares some aspect with yourself make since. Since like myself you choose product that will appeal to yourself, at such any customer you try to project while probably having a lot of difference will have trait that will cause them to have the problem your product solves. So, identifying that trait will give you better idea how to sell your product to your customer.
Hi Angel,
ReplyDeleteYou seem to have a very clear understanding of who your intended customer base it. You know exactly the type of traits that you are looking out for, which of course helps a lot in selling to your customers. I also find it interesting that you see a lot of yourself in your pontifical customer. That makes sense as the best solutions come from those facing the problem themselves.
Hey Angel!
ReplyDeleteAfter reading your post, I have a solid idea on who your prototypical customer is. You were super specific, and I think being that specific is extremely beneficial to you. I also appreciated the fact that the prototypical customer and you share similar qualities. This tells me that you are also trying to solve this problem for yourself and not just for your customers.
Best,
Matthew Mrnacaj