New market: urban environment with several parks and fitness
centers located for the public within a mile or two.
I might be able to create value for people by focusing on
why it may not be the best idea to work out in a park or a fitness center. For
example:
-
Weather conditions
-
Germs inside of a gym from unclean machines and
sick members
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Cost
-
Personal preferences (privacy, energy level at
night, etc.)
-
Safety (e.g. the wrong crowd at a park working
out)
Adaptions to product/service mix to be successful:
-
Needs to be compact enough to use in apartments
and a shape that is easily storable (e.g. a square or rectangular vs.
trapezoid).
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A material on the top that would prevent the box
from making too noise when jumped on (for the consideration of neighbors).
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Workout get-togethers would be an added plus
since the urban area has more people in a denser area.
What surprised me the most was the idea of using a material
that wouldn’t be as noisy as wood on the top. It makes plenty of sense since I’m
sure the sound of someone jumping on top of something repeatedly wouldn’t be
pleasant for other neighbors in an apartment complex.
I figured that the box would need to be compact and have
storage capabilities to better market to urban citizens. I was thinking about
doing community events, so knowing that people are receptive to workout
get-togethers or the like is good.
I think that urban areas are a potential market, but I don’t
think it’s as attractive as my existing market.
Hey Angel,
ReplyDeleteI believe you are missing the part of this post that explains your existing market. However, based on what I read about your new market that you would like to target, I think it might be tough sell. There is a reason public gyms are so popular. They offer a wide variety of machines, platforms, dumbbells and free weights that you just can't package into an at-home product. I think your existing market is where you should ficus your efforts, because this might be a dead end in my opinion.
Hello Angel,
ReplyDeleteAfter reading your post for a new market, I believe that you could be wrong. Many people like me, either lack of time or truly do not like the gym environment. I think that having access to a fitness apparatus at my home would help me get fit again, but they are really expensive or take a lot of storage.
Hi Angel!
ReplyDeleteThe noisy wood comment would have surprised me too. These are the things that I truly don't take a minute to stop and think about. This encouraged me to keep asking questions and keep getting feedback from outsiders. I really think that will be a good fix. What about your existing market? Are you doing testing with them as well and asking for feedback from them?